13 Marketing Buzz Words To Convince You A Product Is Healthy


Reading food labels can be confusing and because we are more health-conscious than ever and food manufacturers’ use marketing tricks to try and convince us to buy their “healthier” products.

Research has proven that by adding health claims to front labels affects people’s choices.

6 facts that will change your body shape

1. Light

“Light” products are processed to reduce either calories or fat, and some products are simply watered down.

Check carefully as light on fat usually means heavy on sugar.

2. Multigrain

This sounds very healthy, but it basically just means that there is more than one type of grain in the product which is most likely refined grains, unless the product is marked as “whole grain”.

3. Made with whole grain

Beware as there is probably very little whole grain in the product. Check the ingredients list and see where the whole grain is placed.

NB: If it is not in the first 3 ingredients, then the amount is negligible.

4. Natural

This doesn't necessarily mean that the product resembles anything natural but that at some point the manufacturer had a natural product like apples or rice to work with.

5. Organic

This label says very little about whether the product is healthy or not

e.g. organic sugar is still sugar and only “certified organically grown products” can be guaranteed to be organic.

6. No Added Sugar

Some products are naturally high in sugar. The fact that they don’t have added sugar doesn’t mean they are healthy.They may well be loaded with Natural Sugars or have unhealthy sugar substitutes added.

7. Low Calorie

Low-calorie products have to contain 1/3 fewer calories than the same brand’s original product. However, one brand’s low-calorie version may contain similar calories as the original of another product.

8. Low Fat

This label almost always means that the fat has been reduced at the cost of adding more sugar.

9. Low Carb

Recently, low-carb diets have been linked with improved health. However, processed foods that are labeled “low-carb” tend to be just processed junk foods.

10. Fortified or Enriched

Fortified means vitamins or minerals have been added to a food that wasn't originally in the food.

e.g adding vitamin D to milk. Enriched means nutrients that were lost during food processing have been added back.

e.g. adding back certain vitamins lost in processing wheat to make white flour.

11. Gluten Free

Gluten-free does not automatically mean healthy. It simply means that the product doesn’t contain wheat, spelt, rye or barley. Many foods are gluten-free but are highly processed and loaded with unhealthy fats and sugar.

12. Fruit Flavoured

Many processed foods refer to a natural flavour like strawberry yogurt, however, it may not contain any actual strawberry, only chemicals designed to taste like them.

AND If it does contain some natural flavouring from real fruit and it’s not in the 1st 3 of the ingredients list, then it’s negligible.

13. Zero Trans Fat

“Zero trans fat” actually means “less than 0.5 grams of trans fat per serving.”

So if serving sizes are misleadingly small, the product can actually contain a lot of trans fat. All of this being said, there are a lot of truly healthy foods out there that are indeed organic, whole grain, natural, etc.

However, just having these labels does not guarantee that the product is healthy.

Choose Whole Foods Whenever Possible

Obviously, the best way to avoid being misled by these labels is to avoid processed foods altogether.

However, if you decide to buy packaged foods, it’s important to sort out the junk from the higher quality products.


Whole food doesn’t need an ingredients list…because the whole food IS the ingredient!

By the way, for a more in-depth look into how you can make small, incremental, long lasting changes to your day-to-day eating click below to Book a Full Nutritional Coaching Call. It's  a really good start to turning your goals into a reality for a healthier you.

Eat Well And Feel Fantastic!

★ The PW Team ★